Yahoo, WPP Partner To Sell Ad Inventory
16 May 2008 at 1:44am
Yahoo just announced they will be partnering with WPP to provide access to their advertising inventory to the clients and agencies associated with WPP. The agreement involves the use of WPP's recen...
Taguchi Sucks for Landing Page Testing
15 May 2008 at 9:23pm
I recently spoke on the multivariate testing panel at eMetrics in San Francisco. You would think that I dropped a hand grenade into the room when I opined that the Taguchi Method was a bad fit fo...
Yahoo Starting To Geo Target Vistors?
15 May 2008 at 8:51pm
There is a discussion at WebmasterWorld forums about Yahoo sending visitors to country specific versions of their homepage.
So if you try and go to Yahoo.com from England or Germany you end up at ...
Yahoo Responds To Icahn
15 May 2008 at 7:58pm
Yahoo's Chairman of the Board Roy Bostock fired back a reply, on behalf of the beleaguered board members Carl Icahn has been trying to replace, stating Icahn had a "significant misunderstanding of ...
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